An Added Value Approach to Recruiting

JAIME BONILLA

Dean at Monterrey Tec.

Recruiting high school students into private universities in a highly competitive world requires innovative approaches to convey the message of value creation, due to the environment the University provides for the newcomers. The sophistication of elaborated marketing campaigns apparently can be enticing and deceiving for teenagers, but not to the increasingly myriads of concerned and critical parents. Therefore, the need for an intelligent and respectful recruiting re- quires an ethical design of new processes and fact based contents able to get across a message of the added value the University will deliver for the forging of the engineers required by the great challenges of the 21st century.

PhD in Interdisciplinary Engineering (Polymer Rheology) from Texas A&M University (1996); Mas- ter in Chemical Engineering from Rice University (1984); BSc. in Chemistry from Tecnologico de Monterrey (1980). He has been Consultant for Industrias del Alcali; Vitro; CYDSA; Total Petroche- micals, USA; has conducted collaborative research in Rice University; Technical University of Ham- burg-Harburg; Joahannes Kepler University, Centro de Investigacion en Quimica Aplicada (Mexico) and Visiting Professor at Rice University. Administrative positions at Tecnologico de Monterrey: head of the Chemistry Program (1998-2001), Director for Research and Continuing Studies (2001- 2004), Director for Alumni Affairs and for the Life and a Career Center (2004-2009), since 2009 is Dean for the School of Engineering and Information Technologies. Member of the Instituto Mexi- cano de Ingenierios QuĂ­micos, Societey of Plastics Engineering, LACCEI, Global Engineering Deans Council (GEDC) and Chair for the GEDC Latinamerican Chapter. Teaches and conducts research on rheology, polymer composites and mathematical modeling of polymer processes.

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